Rojek Consulting Group is a nationally recognized consulting firm based in Cleveland, Ohio. They work with Fortune 1000 companies to better select, manage, and evaluate their marketing and advertising partners. When they were preparing to relaunch their own website, they turned to ITR.
They had several distinct needs that required tight integration. First, they desired a clean, contemporary look that reflected their agency’s culture and position within the industry. Second, they asked ITR to perform significant copywriting and editing to focus their message and provide simple explanations of their complex services.
Third, they required a custom-programmed agency registration and management module that would allow them to gather, sort, and filter data from their nationwide database of agencies. Finally, they asked for search engine optimization to maximize the visibility of their site in search engines for key services.
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