Relationship Matters (Stark S.T.R.O.N.G.)

Award-Winning Comprehensive Multimedia Campaign

 

Relationship Matters is a federally funded five-year program available to Stark County schools that provides teachers, curriculum, and supporting materials for a course on healthy relationships. The program is staffed and executed by a collaborative of local non-profit agencies collectively called Stark S.T.R.O.N.G..

ITR acts as Stark S.T.R.O.N.G.’s virtual marketing department, designing all branding, print, online, and multimedia materials. Of special interest to Stark S.T.R.O.N.G. is ITR’s experience in creating relevant content for communicating with high school and college students.

Each year, ITR develops a new visual theme which is then applied to a county-wide awareness campaign (sample billboards, posters, advertisements, commercials, etc. shown here). ITR was pleased to be awarded two Gold Addys for this work – one for the the multimedia campaign shown here and another for the related website.

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